Blog RSS I came across the Be Kanye Ad on the train this week. The Ad promotes “Be Kanye” effervescent Tablets, which claim to transform you into cool Kanye West. This ad is only part of the Be Kanye tablets Campaign from Absolut, which includes train, bus, newspaper and online advertising.
It’s a great concept, the ad has been receiving a lot of attention on the trains. The design approach immediately pulled me in, because the ad actually looks like some sort of hair replacement ad. But even though the Ad is getting a ton of attention in the trains (specially for Kanye West) I am intrigued about the return the Ad will have for Absolut Vodka.
